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McClusky & Co


McClusky & Co is a multi award winning public relations and communication agency with offices in South Australia and Victoria. Leigh McClusky approached Blackbird to ensure the IT infrastructure kept pace with the company's fast growth. Blackbird completed an audit to determine the state of environment and identify any areas for improvement.

The Issue

Effective communication is essential to the success of any business and this could not be more relevant for McClusky & Co. With the impending opening of new offices, the challenge was set to develop a cost effective IT solution for each location. The aim - to ensure the team could maintain effective communication whilst operating from different states.

The Solution

The audit process quickly identified the current state of the IT environment and engagement with the management team confirmed the desired business outcomes. It was immediately apparent that staff were getting distracted maintaining their own environment and there was plenty of scope from technology use to improve the return to the business.

Assessment of connectivity options at the head office confirmed the availability of a very cost effective, enterprise-grade wireless link to deliver fast, business grade Internet at a fraction of the cost of other services.

In order to maintain a consistent experience to staff at all locations Citrix XenApp was used to provide access to all office and email applications running on the Blackbird hosted platform. The Citrix XenApp platform allows the team at McClusky to access their applications from anywhere abroad.

On assessing the monthly telephone bills, it was clear there were significant savings to be made by utilising the improved Internet connectivity and moving the company to a VoIP phone service. The phone system, hosted in the Blackbird data centre, provided free video calls between each office and additionally dropped call charges.

Staff are no longer required to maintain any server infrastructure or manage the backup of company data as the VMware hosted platform is maintained by Blackbird staff and protected by a Veeam Backup & Replication service.

"As communication IS our business, since signing up with Blackbird, we have been able to focus on our core business of servicing clients and ensuring their strategic communications needs are met. Wireless connectivity means accessibility – no matter where my team is located – locally, interstate or overseas. Pre-Blackbird a communications ‘black out’ nightmare forced me to address my network setup and Blackbird were promptly able to provide a solution to ensure network failures are a thing of the past. With multiple offices and users I have been able to transfer computer responsibilities to someone else - someone I trust. I highly recommend their services."

About McClusky & Co

McClusky & Co is a full-service public relations and communications agency with a team committed to excellence in all they do.

Principal Leigh McClusky is one of South Australia's most recognised and respected media identities.

With a finely tuned understanding of what makes South Australians tick and more than 30 years of insider’s knowledge of how television, radio and print outlets really work and what they want, Leigh gets tangible results for clients.

The McClusky & Co team work personally and passionately to identify opportunities across a wide range of traditional and new media options. They have never believed that a ‘media release’ is the key to cracking a great story. Time and time again, they have achieved results that continue to surprise and delight their clients.

Backed up by an integrated network of specialists, McClusky & Co can assist your organisation achieve the public profile you deserve. We provide a full suite of services specifically crafted to suit individual client needs.